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Images of power

Start the Week

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Is That What It Is?

It's very difficult as an adviser when you, y know, tryn to crow bar thit's all l i want and talk to you about. Let's just go back to oneone politician who came unstuck simply because he fell over. Look at nel kennock on the beach. That hasn't aged well in history, has it? No. And those kind of moments do become these very, very difficult, defining moments. But for the brand to work, for the optic to work, it has to be authentic. The person has to be comfortable in it. He was part to start with. Is that what it is? And he wants to project a different image

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