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4min chapter
#50 Thought Leader: Die Zukunft des B2B SaaS Marketings (Philipp Klöckner)
Revenue Marketing Realtalk
Provokante Wettbewerbsstrategien im B2B-Marketing
Dieses Kapitel untersucht die Auswirkungen provokanter Auseinandersetzungen im B2B-Bereich auf das Marketing und die Markenwahrnehmung. Es wird betont, dass es hierbei nicht um persönliche Angriffe geht, sondern um das Korrigieren falscher Narrative für eine neue Perspektive.
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