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Reid Hoffman and Sridhar Ramaswamy | Taking on Tech Giants

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CHAPTER

Are You Taking a Risk?

Tredar: It's really important to build something compelling that users are going to love and use incessantly. But it's also very important, when you're going up against one of these big, intrenched incumbents, to have what you describe read as an active mind. How you're able to invert or turn things over, or do things in a very different way so that you're not competing head-to-head with that big, giant company. And part of the question is whether we were being contrarion and then later undoing it.

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