4min chapter

The Colin and Samir Show cover image

Doug DeMuro’s Wild Ride: How Car Reviews Became A $37 Million Business

The Colin and Samir Show

CHAPTER

How to Monetize Your Videos in a Different Way

YouTube is shifting its business model from pure play advertising to a more direct payment model or auction model. Not everyone who watches your videos is going to transact with you, and that's what makes the shift really significant because you don't need that many people. The tension of the auction was incredible. I've been there when a few of my buddies were like closing in. And then again, two hours later, we have the pink slip and we just have a car. You're still on this car? We're still on the car. In 1992, Mercedes 190E. Yeah. Right. It's sweet though. Like the Germans overthought everything but it's cool. Buying a car

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