2min chapter

99% Invisible cover image

Wait Wait...Tell Me!

99% Invisible

CHAPTER

Biel's Research on Transparency

Ryan Biel: When we can see the hidden work that's going on to serve us, it makes us less sensitive to the time that we're spending waiting. He says radical transparency doesn't just impact how people experience waiting on our computers or our cell phones. It can have interesting surprising psychological effects on how people wait in the real physical world.

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