How Did Linked in Work?

The second thing people get wrong is many start ups are not original enough in their distribution tax. In two thousand five you could persuade people to connect their male contact list to a new social network and invite their friends. But soon everybody figured out this trick, and the users built up a natural scepticism to the approach. An place linked in worked by targeting types of users who would be a magnet for future users. They knew early adopters would likely be other technology founders, prospective start up employes and start up recruiters. So they first targeted adoption by venture capitalists. Since v cs compete based on the size and depth of their networks, linkedon had a natural value proposition for them.