Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

[REPLAY] How to Experiment Quickly & Find HUGE Wins (5 Steps)

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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Is There a Radical Idea That Really Works?

90% of the time radical ideas don't work. Give me an example of a crazy experiment that was actually successful, and no one really thought it would be then. People do tend to focus on these radical parais shifting ideas. It's like ackam's razor. The solution is usually quite simple. Nine out of ten companies or teams are just not doing the basic yet. They're not.

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