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Room Temp Superconductor, Ad Spending, Worldcoin | The Brainstorm EP 08
FYI - For Your Innovation
The Change in the Advertising Landscape for Roku, Snap, and Google
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We're seeing a clear mix shift between advertising platforms specifically at a very high level. In the US you're talking about 65 to 70 billion dollars a year still spent on linear television but that bucket has been slowly dwindling down. Where those dollars are moving to is in digital digital being online platforms like meta and Google with search but also connected TV players like Roku. Traditional TV ad spend experienced a 9.4% year over year decline and traditional TV ad scatter was down by 17.2%.
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