Driving Team Adoption Of Your SEO Stack -- Shari Srebnick // Searchmetrics
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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Change Management Is Hard, Right?
Change is hard, right? Everyone has probably read, who moved my cheese, or some kind of book on change management. Just forcing people and telling them, well, you have to change jhu't never going to work. There's the carrot and there's the stick. Hey, i think that this tool is going to make your life easier. It's great for us to all have integrated data. And it's wonderful to be able to use the same system so we caun all manage the same projects and all have accountability. So let's do this together."
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Transcript
