How to Use Inspiration to Create a Product That Nobody Is Creating

Aidan: I think it comes down to all those, I walk towards my influences. And there's a whole chapter in my book about understanding the difference between inspiration and copying. So for me, I always think about, I understand that notebooks and pens are not the most exciting things in the world. But I have these passions for really interesting mediums like movies,. which could be phenomenally thrilling and video games, which are incredibly immersive. And I take my inspiration and apply it to products.

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