
398: How We Took A Cost Per lead From $60 To $6 & Doubled The Ad Budget
Embodied CEO
00:00
Optimizing Ads
The odds it had been 60 dollars for the last like 30, forty five days. They couldn't get it down. And this individual, i think, was not able to put the time that needed to go into testing a lot of different things. So they brought us in. We initially weren't able to get the adcot down, like below forty five for a couple of weeks. And then all the sudden things just started working. The thing with optimizing ads is, i feel like you have to pair this, like, aggression with it,. Not being afraid to just like, test new things and test new creative and be really aggressive"
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