The Importance of Product Type in Content Discoverability

content discoverability has two dots now just I was looking at I think like yesterday okay is it yes it might be even more important than what you're saying about attributes. It could be up to 70 percent of this content discoverability scores weighted by those attributes alone. Even if you're just thinking about score of content discoverability you need to be focused on these back end attributes so yeah how do you know you've got your attributes right to start with let's start there and then we'll talk about that the copywriting piece.