The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

1. Unlocking The Secrets Of The Brain

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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Your Subconscious Brain Is Like the Gatekeeper

Our senses and the subconscious brain can process about 11 million bits of information every second. And our conscious brain can do forty, period the end. It's driven by images, impulses and rules of thumb, determined overtime. When it flags something as abnormal or not fitting into a previous rule,something that needs to be evaluated, it passes that along to your conscious brain for processing.

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