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179: How a Free Challenge Turned into a $500,000 a Year Business

The Side Hustle Show

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How to Start a Facebook Challenge for Women

The first 20,000 women signed up for the challenge without spending any money on ads. "I didn't know anything about how like you have all the marketing guys online now," she says. She used a little bit of fear tactic to get people to sign up: "You don't want to be the old lady eating cat food"

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