The Importance of Data in Digital Transformation

In this episode of the Duct Tape Marketing Podcast, I interview Rodney Zemmel. He is co-leader of the McKinsey Digital Practice, and a member of McKinsey’s Shareholders Council, the firm’s board of directors. He serves clients across a range of industries on growth strategy, performance improvement, and value creation by harnessing the power of data and analytics, digital culture and capabilities, and modernized core technology.

He is the co-author of Rewired: the McKinsey’s Guide to Outcompeting in the Age of Digital and AI. This book shares the lessons McKinsey has learned helping companies deliver successful digital and AI transformations into a detailed “how to” manual explaining how organizations need to rewire their processes and operations, leveraging new technologies to achieve value.

More About Rodney Zemmel:

• More about Rewired: the McKinsey’s Guide to Outcompeting in the Age of Digital and AI
• Get in contact with Rodney

Learn More About The Agency Intensive Certification:

• Learn more

Take The Marketing Assessment:

• Marketingassessment.co

This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.