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Ep69 - Andrew Sykes: "We Are Our Habits: How to Become a Magnetic Human Being"

Talks at Google

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Zappos Call Center Operators - Are They Magnetic?

Zappos call center operators or train not just to hear what people want. They're trained to pay attention to what people really need and to attend to that. When they do, people fall in love. Even when they phone in and they're angry about something going wrong with their shoes, they become captivated by those call center operators. That kind of listening is good for business. And that's magnetic. If you accept this challenge, you will rise to stand out from the crowd. People will be drawn to you to see you perform at the very highest level. That's magnetic.

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