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2min chapter
REBECCA GIBLIN: Chokepoint capitalism is screwing creatives…and you!
Wild with Sarah Wilson
The Effectiveness of Targeted Ads and the Benefits of Context-Based Ads
This chapter explores how Google and Facebook collect data for targeted ads, and questions the effectiveness of such ads. It suggests that context-based ads can be just as effective without extensive data collection, and discusses how news organizations can benefit from using context-based ads to increase revenue.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode