Starting and Scaling Marketplaces with Eventbrite GM Brian Rothenberg and Casey Winters | Greymatter
Greymatter
Paid Acquisition Can Be a Great Strategy for Grub Hub
O o l x is the international craigs list competitor. Their initial strategy was a, there was so little competition in international markets that they would buy long tail key words for local cities and categories on craig's list. And i t eventually ceded the market and then created the demand side overtime. I've heard paid acquisition can also be a great strategy. How do you think about marking the c p aas you try to hit?
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