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Find Your Marketing Agency Niche to Grow to $10 Million: An Ultimate Masterclass

Leveling Up with Eric Siu

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How to Price Based on Value

If you don't have that, you cannot afford to charge the same thing. So what you could do in the very beginning is you might say, okay, instead of 5k or 15%, right? You can go even lower and say, you know what, this is going to do 2.5k,. But what ends up happening is you end up undercutting yourself because you're trying to find a price for it. This is certainly something you can do to put food on the table in the very Beginning. I'm not going to dismiss the strategy completely, but what you could be doing long term is figuring out how you can price based on value - we'll talk about that soon

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