‘M3GAN,' and How to Market a Movie to Young People
The Town with Matthew Belloni
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Introduction
Meghan opened to $34 million on a production budget of $12 million. The biggest opening for the first weekend in January in a decade. Universal really leaned into the camp factor here, the meme ability of this well-dressed killer doll. Is that all it takes these days though? Movie marketing by meme? It's kind of a yes and no answer.
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