Mastering the client-agency relationship - Richard Warren, prev. Lloyds Banking Group & Lowe
Uncensored CMO
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The Challenges of Designing for a Low Attention World
High attention media is in fact high attention media at all. Consumers consume advertising in a low attention way. And I think again, that places a huge challenge to agencies. The best bit of advice I ever heard on this podcast was Sarah Carter and she said, your customer doesn't give a shit. So start from a point of indifference.
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