The content creation and the business is a form of video game in some respect. Just understanding what drives performance of something or like being able to sit back and really digest things, take information,. come up with a strategy and then teamwork to do research. So I think there's there's like parallels with just like going through like the ropes, going through the motions, doing research. And it does make it fun too. Like that's maybe what makes gaming so much fun is that you're trying to get to or completing certain levels.

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