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#205 - Kasey Stewart: Suckerz - How This Brand Powered Launch With 300 Million Organic Views

DTC POD: How The Best Brands Are Built

CHAPTER

How to Launch a Hard Candy Product

Lollipop is our competitor to the Blow Pop, the Tootsie Pop. We reduced sugar by about 92%. So there's only one gram of sugar for three of these pieces. These will be organic certified and these are just like a great product. This thing takes you about 45 minutes to an hour to get through. Like it's a mission. It's a jumbo pop, you'll have the whole time.

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