1min chapter

The ONE Thing cover image

317. Examples of How The ONE Thing Helps Teams Like Yours

The ONE Thing

CHAPTER

Politics Marketing - What Is John Smith Think of These 25 Things?

In politics, and i talk about this my book, but in politics, you know, every time i meet with a political candidate for the first time, they always tell me they want to run their campaign on 25 different issues. What we use is our data systems to understand the one or two things that voters care the most about,. Then the campaign is run on nothing but those two things. You can look at this and find examples everywhere. Everywhere, you see extraordinary results.

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