The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

THE SECRET TO CLOSING THE LARGE ENTERPRISE B2B SALE

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

00:00

Latent vs Active Pain and Prospecting

Brian explains latent pain, why most prospects don't act, and why proactive systems beat reactive selling for complex deals.

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