49: Marketing Above the Noise with Linda Popky
Everyday MBA
00:00
Marketing Above the Noise
Enterbaneurs: Consumers are being inundated with marketing messages and tactics all the time. We need to find a way to cut through as suppose to just make the noise louder and louder, says ke'n. But you've got to start out by having strategy first, writes enterbaneurs. "It's almost as if, if you don't have a strategy, it's like your getting in a car," he adds.
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