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Episode 43 | Building A Brand One Shot At A Time With Chaser

Above The Fold

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Crafting the Perfect Chaser

This chapter explores the intricate process of developing a chaser to complement alcoholic beverages, detailing extensive testing and collaboration with a formulation company. The hosts highlight the importance of flavor profiling, rigorous taste tests, and the role of branding in the product's success, including the creation of Buddy the Taste Bud as a mascot. They also reflect on the significance of storytelling in branding, emphasizing how emotional narratives can connect brands with consumers.

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