The chapter explores the impact of male-dominated decision-making in the automotive industry on car designs and the shift towards creating female-oriented products. It highlights the stereotypical portrayal of female drivers in car design, the introduction of female-specific features like adjustable seat heights and vibrant colors, and the move towards gender-neutral designs. The importance of understanding and meeting the genuine needs and preferences of female consumers is emphasized for enhancing customer satisfaction and avoiding discriminatory practices.
In China, we're witnessing a rapid double-digit increase of female drivers. In the US, even with women buying over 60% of new cars, designs still scream "man cave"! Today, we unpack this issue and discuss how the automobile industry can shift gears to create more gender-inclusive vehicles that appeal to a diverse range of consumers. / Heart to Heart - please send your audio questions to ezfmroundtable@foxmail.com (22:33)! On the show: Heyang, Xingyu & Josh Cotterill