Toys R US vs KB Toys: Christmas Carnage | 3
Business Wars
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Toy Wars: The Battle for Retail Dominance
This chapter explores the rivalry between KB Toys and Toys R Us in the early 2000s, focusing on KB's acquisition of eToys and Toys R Us's ambitious flagship store strategy. As Walmart's aggressive pricing threatens both companies, the financial strains and uncertain future of toy retail become starkly evident.
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