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From Nudge to…where now?

Inside The Nudge Unit

CHAPTER

Introduction

Michael Halsworth is managing director of the behavioral insights team in the Americas. He says thinking more deeply about how cities and other systems work reveals new paths for behavioral science to be taken. To do this, he takes you on a journey through New York City. Our guide will be a major new study from bits on how behavioral science should be used in the future.

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