How writing changed Tim Denning's business life forever | #637
The Small Business Big Marketing Podcast with Tim Reid
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The Importance of Strategic Partnerships
Tim Ferriss: I'm one of those relentless people, like there's really nothing you can tell me that's going to stop me doing anything. So what Benjamin effectively did, and we've spoken about this a lot on the podcast, is he's created strategic partnerships for you. As a solo writer, it's bloody hard yards. You just got to keep writing. Most drop off after six episodes. Don't know why six. But you, all of a sudden, had these opportunities of not one, but three strategic partnerships which then amplify your message out. It's a great lesson for anyone listening.
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