5min chapter

Marketecture: Get Smart. Fast. cover image

Episode 23: Live from "ID5 On the Road" conference. Is Kokai a product or just a vibe? And IPG's Quantum mania.

Marketecture: Get Smart. Fast.

CHAPTER

The Future of Live Video

Twitter is reviving or trying to revive Periscope, which could be the beginnings of some sort of like interesting new video ad product that gets associated with live streaming. The ANA has been running various transparency reports over the last several years and they've been using PWC. And I think those reports have had a lot of criticism for really just not having a lot of data or transparency. But it's hopefully we'll have some better data moving forward.

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