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HYPNO-TISING!: The Secret Science of Ads That Sell More Products To More People for More Money with Dr. Mark Young and Joe Polish - I Love Marketing Episode #457

I Love Marketing

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How to Use Your Conscious Mind to Solve Problems

When we're doing radio and television, we will literally change the cadence of the voice. And remember we talked about taking that conscious mind offline. When you do this, when I say product X is going to be product X it's going to solve this problem for you because your brain jumps to the reason. What matters is you're doing a three card Monty with people's minds is what's going on.

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