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How Much Customer Interviews Do You Need to Conduct to Drive Sales?

The only thing on marketing would really be the targeting and then number of qualified opportunities becomes a big one that you can drive. You effectively need sort of like a plan for each one and how they're going to move and you don't need to move all of them. The cool thing about pipeline velocity is that as a marketer you can move the business forward without generating more pipeline but almost nobody thinks about that.

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