Hacking the Human Mind - Book Preview: Häagen-Dazs
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Ethics and Market Positioning in Behavioral Science
This chapter delves into the ethical considerations of employing behavioral science in marketing strategies, emphasizing the significance of intent. It also features a case study of Häagen-Dazs, demonstrating how price relativity can influence consumer perceptions and purchasing decisions.
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