Colonial Spirits and Historical Ambitions

This chapter explores the interplay between alcohol consumption and colonial trade, particularly focusing on the Dutch East India Company's power and the complexities of competition among European traders. Through anecdotes and discussions about local liquors like eric, the narrative highlights the moral ambiguities surrounding capitalist motivations in colonial settings. It also examines the ruthless tactics employed by figures like Jan Pieterszoon Coen, showcasing how their ambitions often led to violent confrontations and strained relations with native communities.