Integrating Ethical Standards in AI Development

Host Seth Borko is joined by Amadeus' Head of Research and AI Center of Excellence, Rodrigo Acuna Agost, and Marilyn Markham, VP of AI & Automation Strategy at American Express Global Business Travel.

Both panelists emphasized that agentic AI — autonomous systems that pursue a goal and interact with their environment — is the hottest trend in travel technology. Markham highlighted that it goes beyond “talking” AI to AI that takes action, describing it as giving a talker a toolbox. Acuna Agost echoed this by defining agentic AI as combining autonomy, interaction, and mission-driven action, which unlocks many new possibilities.

Stay up to date with everything that's happening with artificial intelligence and travel at our AI travel hub.

Connect with Skift
LinkedIn: https://www.linkedin.com/company/skift/
WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/
Facebook: https://facebook.com/skiftnews
Instagram: https://www.instagram.com/skiftnews/
Threads: https://www.threads.net/@skiftnews
Bluesky: https://bsky.app/profile/skiftnews.bsky.social
X: https://twitter.com/skift
Subscribe to @SkiftNews and never miss an update from the travel industry.