16min chapter

Acquired cover image

Platforms and Power (with Hamilton Helmer and Chenyi Shi)

Acquired

CHAPTER

YouTube's Competitive Edge

This chapter explores the advantages YouTube holds over competing platforms, particularly through its extensive content library and personalized user experience. It discusses how YouTube's understanding of user preferences enhances content relevance and engagement, solidifying its market dominance. Additionally, the chapter examines the diverse motivations of users, the complexities of platform power dynamics, and the challenges faced by competitors in attracting viewers.

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