
EP 103 | Brian LaFaille (Google) - Why Brian threw out the notion of customer journey maps and replaced it with a behaviour mapping exercise to increase retention.
CHURN FM
00:00
Introduction
Brian Lefal, global head of customer success strategic programs at Google, discusses how Google and Looker benefited from joining forces, including insights on customer attention, transition preparation, explosive growth, behavior mapping, and churn retention.
Transcript
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