The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

HOW TO CRUSH IT EVEN IN THE MOST DIFFICULT OF SELLING SITUATIONS

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

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The Importance of Emotions in Sales

Ben Blackwood: We all get stuck in this fog of war where we are emotionally engaged in a sale and we're blind it from not so much obvious but things that we should be seeing. He says if we don't understand the game we're playing, it's very easy to choke, panic and react versus thinking. "Our instinct is to survive, not thrive. Our thinking is about thriving"

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