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2min chapter
RV221 - My POV and Messaging Framework (to 10x Growth)
B2B Revenue Vitals
Rethinking ROI: The Misunderstanding of Essential Roles in B2B Operations
This chapter addresses common misconceptions about measuring ROI in marketing and operations by comparing a company's website to essential car tires. It highlights the need to distinguish between operational tasks and strategic innovation to enhance performance in B2B settings.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode