Rafa: The worst way to kickstart a social network is to take all of the people that are massively upset about another social network. Rafa: I see how the things that make Twitter successful are not just the fact that you can post 280 character tweets. And it also has this we reference this fairly frequently is like people announced like legitimate news on Twitter, right? Like this world leaders have Twitter accounts,. governments have Twitter accounts and corporations share content on Twitter.