The Biggest Value Exchange for Rights Holders and Distributors, Right?

First party data is the life blood of companies. If we're able to identify every single lamello ball and steff curry fan that will also inform your marketing around merchandising, ticketing and other aspects of your businesst. Leagues and broadcasters are not going to give this to everyone. And so again, we want to be a partner that our leagues andand broadcasters are happy that we're doing well. Because if we's doing well, they're going to do well as well.