Suk-Young Kim, "Surviving Squid Game: A Guide to K-Drama, Netflix, and Global Streaming Wars" (Applause Books, 2023)
New Books in East Asian Studies
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Cultural Shifts and Connectivity in the Pandemic
This chapter examines the profound influence of the pandemic on global culture through the lens of South Korean entertainment, particularly the phenomenon of 'Squid Game.' The discussion highlights the show's unique narrative, visual aesthetics, and its role in providing connection during isolation, as well as the strategic partnership between Netflix and K-drama producers that spurred its success. Furthermore, it addresses the need for reformed profit-sharing models to encourage sustainable growth in the Korean entertainment industry.
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