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From Futurist to Plant-Based Meat Founder: Max Elder

The Spoon Podcast

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The DTC Playbook Web Site and Food Service?

We are growing intentionally and slowly. We are figuring all the kinks. Mand we're learning a lot about our product and market fit. So i view our d to c roll out really as a sort of six months a sails channel with ah, really optimizing for insight and learning. And then ultimately, food service is where i think, you know, we can have a really big impact. Can't take us maybe about two years to be able to compete at a large scale with those kinds of volumes. But god, my my goal is, we can't be dtoc nugget brand. We need to be a a retail plant, base meat company that has a diversity of products

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