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Why SaaS Companies/ CEOs Need to Figure Out Owned Media

The SaaS Revolution Show

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SaaS Companies Buying HubSpot

We've seen a few instances of SaaS companies buying, what effects would we, media companies or communities? I think even Gainsight, I mean they bought Insighted, which kind of had a community. Acquiring is a good model if you can do it. What's great about acquiring it is not only are you buying the audience effectively but also leveraging the brand equity of that media brand into your SaaS brand. So in doing so, HubSpot is even more relevant and cool by being sort of associated with the hustle.

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