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Birdies & Big Data: The Golf Revolution

SSAC

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Data-Driven Golf: Enhancing Performance and Engagement

This chapter explores the integral role of data collection and analytics in the PGA Tour, detailing how meticulous tracking of every element of the game leads to enhanced player performance. It highlights the innovative integration of technology in coaching, especially at PGA Frisco, which aims to personalize golfer experiences. Furthermore, the conversation addresses current challenges in the golf industry, including supply chain issues and the need to engage a diverse, growing audience of new golfers.

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