2min chapter

The Bottom Line: Ecommerce Tactics for Profitable Growth cover image

Ep #004: How To Find Influencers for Your Brand

The Bottom Line: Ecommerce Tactics for Profitable Growth

CHAPTER

The Role of Video in Ad Spend

There's significant correlation between a lift and performance when using video content in comparison to static imagery. Even recently, all these platforms have gone more video in that direction. So we can hypothesize why we think it is. But at the end of the day, these would all be theories. The data just showcases video tends to outperform static imagery.

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