ITC thinks that smaller packs or the Sashitization strategy for cigarettes could be an important part of its future. If tobacco companies launch 5 packs or even 3 packs, it defeats the entire purpose of banning loose cigarettes. These new smaller cigarette packs start to at least look optically affordable. It'll lower people into the big bad world of tobacco and nicotine. But some research seems to suggest that smaller packs could encourage teenage smoking. We don't want that do we? The only advantage is that small packs will still have the extremely graphic representation of lung damage on the packet.