What's Your Story With the Social Agency?

We've got a social agency which is about 40 people, looks after about 60 different brands across 20 different countries. Based in Waterloo have lots of fun with that. Sold the cycle business two years ago and bought it on a management buyout essentially. So definitely not the most exciting. There's less sex, drugs, rock and roll in there than you were probably hoping for. That was a 12 minute answer to a question. No, no, it's good. I like that. What happened to the bike brand itself then? Yeah, good question. How did that manage? Was it both at one point or what?

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